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| Established in 1984, Wilson Financial Advisors is a strictly fee-only, comprehensive financial planning firm. |
As a member of the National Association of Personal Financial Advisors (NAPFA, www.NAPFA.org), we are required to adhere to the strictest ethical and educational standards in the financial services industry. NAPFA has stringent admission criteria and members commit to a fiduciary standard that ensures the client’s interest is always paramount. |
Fiduciary Oath
NATIONAL ASSOCIATION OF PERSONAL FINANCIAL ADVISORS - NAPFA
- The advisor shall exercise his/her best efforts to act in good faith and in the best interests of the client.
- The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest, which will or reasonably may compromise the impartiality or independence of the advisor.
- The advisor, or any party in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client's purchase or sale of a financial product.
- The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client's business.
What the Fiduciary Oath means:
- I shall always act in good faith and with candor.
- I shall be proactive in my disclosure of any conflicts of interest that may impact a client.
- I shall not accept any referral fees or compensation that is contingent upon the purchase or sale of a financial product.
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Fee-only compensation means an advisor never accepts commissions or compensation related to the products he or she recommends.
In addition, advisors do not accept or pay referral fees. A fee-only compensation structure enables us to offer completely objective advice without any conflict of interest. Fee-only firms are dramatically different from fee-based advisory services, where an advisor charges fees and accepts commissions. |
| Wilson Financial Advisors is also a non-discretionary advisor. Non-discretionary firms do not take control of or custody clients’ assets. Every transaction in a client account is done directly by our clients via a three-way phone call or online. We cannot initiate any account transactions without the explicit consent of our clients. |
| Our firm is not associated with any product provider, so we can make specific, cost-conscious investment recommendations. We work with low-cost custodians such as td Ameritrade Institutional and Charles Schwab Institutional. WFA is independent and unaffiliated with the aforementioned brokerages. Through these institutional accounts, our clients can buy many institutional-priced fund shares, which carry substantially lower expense ratios than retail fund shares. We offer these accounts as a service to our clients—but they are free to buy funds and other investments through other brokers of their choice as well. |
Our Code of Ethics
We recognize our fiduciary responsibility to clients and to the public, and we uphold the highest standards of care in the industry by espousing and practicing the following: |
- Objectivity
- Fairness and Suitability
- Full Disclosure
- Confidentiality
- Integrity and Honesty
- Professionalism and Competence
- Regulatory Compliance
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| Wilson Financial Advisors is registered in Utah and Idaho. Although WFA serves clients in other states, no business is conducted with any individual in a state unless WFA is registered or exempt from registration. Nothing on this Website shall be construed as a solicitation of business in any state in which WFA is not registered. Part II of Form ADV (CLICK HERE TO VIEW) is available upon request without charge. |
| READ WILSON FINANCIAL ADVISORS PRIVACY STATEMENT |
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